At Joga Bonito Academy, our mission goes beyond the soccer field. Yes, we’re here to help kids fall in love with the game, grow their skills, and embrace the joy of “The Beautiful Game.” However, building an academy that truly serves its community means finding innovative ways to support players, families, and the program's future. That’s where our shop comes in.
Our shop isn’t just about cool gear and merch, it’s a part of our vision to make soccer more accessible, sustainable, and impactful. Here’s why we created it:
1. Reducing the Cost of Our Programs
Running high-quality soccer programs requires resources, fields, equipment, uniforms, coaches, and more. By creating another source of income through the shop, we’re able to offset some of these costs. The goal is simple: to keep our programs affordable while still delivering the best experience for every player.
2. Supporting Single Parents in Sports
We know that the financial commitment of youth sports can be overwhelming—especially for single parents who are working hard to give their kids opportunities. Part of the revenue from our shop goes into a dedicated fund to help support these families. Because no parent should have to choose between paying bills and letting their child play the sport they love.
3. Providing Scholarships for Players in Need
Talent, passion, and dedication should never be limited by money. That’s why a portion of shop sales goes directly toward scholarships for kids who can’t afford to join our programs. When you buy from the Joga Bonito shop, you’re helping open doors for young players who might otherwise miss out.
4. Building Toward a Training Facility
Our long-term vision includes creating a dedicated training facility, a place where players can train year-round, develop their skills, and be part of a community built around soccer. Every purchase helps us take steps toward making that dream a reality.
Be Part of the Movement
Every purchase you make isn’t just about getting new gear, it’s about fueling dreams, supporting families, and building the future of soccer in our community.
